I was given the task of creating a global security awareness campaign for Aviva while suffering from a painful tooth abscess. The art director I was working with asked me whether I'd had a stroke. I soldiered on. As the vast majority of security issues were online, we thought the image of a nasty, well-known online bug (or two) might easily convey our key message visually. The client loved the idea so much that it ran with a black backing, and not the omnipresent Aviva yellow.