The team at RSA developed a new brand idea of 'Moving Stories'. There are three different strands to this idea: all the stories (based on actual insurance cases) are emotionally moving, they demonstrate the movement of RSA in developing a solution to a problematic situation, and the people in the stories are moved to a better outcome.
These hard-hitting ads really bring to life the extraordinary work of RSA and give the company a humanity and compassion, rare qualities indeed in the usually dry insurance sector.
As is the modern way, the photography was sourced from stock and usually two photographs were comped together to form the image. It took genuine skill and craft to produce these hard-hitting images. The art director who worked on this campaign was Simon Panton.
These hard-hitting ads really bring to life the extraordinary work of RSA and give the company a humanity and compassion, rare qualities indeed in the usually dry insurance sector.
As is the modern way, the photography was sourced from stock and usually two photographs were comped together to form the image. It took genuine skill and craft to produce these hard-hitting images. The art director who worked on this campaign was Simon Panton.
